Artist Research - Taylor Swift

 Taylor Swift
Taylor Swift would typically fit in to the country pop genre within music which is also very similar to my artist. Taylor Swift's first album 'Sounds of the Season', was released in October 2007. The album cover used uses a very soft, flowy font, which suggests her younger, fun and more creative side, which is visually appealing to her teenage target audience. The lighting and colour which she uses
in both her first album and her EP, titled 'Beautiful Eyes' which was released in July 2008 are both related in the aesthetics of the album covers. The natural yellowy colours are clearly intended to make her stand out. The first album cover uses a particular close up shot which helps to establish her as an artist and to appeal to her target audience for the very first time. The red flower and the flowery design compliment each other whilst also relating to the idea of beauty, in the title.

Her second album 'Fearless' suggests a strong, independent woman, and although she is facing away from the camera which suggests a slightly timid character, her bright, bouncy curls add to the effect of the branding of her as an artist, and suggest the idea of growing as an artist as half of the font is in bold, which is the album title 'Fearless'. 'Speak Now' also suggests similar characteristics, the bright colours and soft, flowy font are conventions of previous album art work.

Taylor Swift's newest album 'RED' suggests a vivid change of character. The font used has gone from a previous soft, swirly, flowy nature to big bold lettering, and the use of colour is also used playing to its strengths as the album title is written in the colour of the word used, with the red colour also used as her lipstick. The shadowing used suggests a possible darker or more detailed aspect to her life and does not resemble what we have seen before. Her hair is straight, when we previously have only seen curly, although she is still looking away from the camera but not as a strong way like we previously saw on the 'Fearless' album cover.