Risk Assessment

Here I have uploaded a picture of my risk assessment in which I have filled out to ensure the correct health and safety is carried out at all times:

Storyboard

Here a pictures i have taken of my hand-drawn storyboard, these include all of my ideas for my music video production and have descriptions of each shot too:

Post-it Note Shot Ideas

I used post-it notes to write down ideas for specific shots I had and also the type of shots in which I would like to use. these are the ideas I came up with:

Target Audience Profile

Through planning and research of similar artists music video's, I was able to cover a wide range of ideas of what my target audience require. I have noticed specific elements within this in which I will need to make sure I include in order to reach out to the specific target audience my song and music video is intended for.

Pitch

Pitch

My Pitch: My music video will be based on two people in love. It will follow a narrative where the girl goes on holiday, even though she is enjoying herself, she is constantly missing the boy, I will portray this through both editing and various shots which will all in some way relate back to their relationship. At the moment I am thinking of specific shots which will help me to relate back to them as a couple even though she is on holiday with friends, but more importantly, without him. Shots I am thinking of are:

A panning shot around her to emphasise she is separated from him and on her own at that precise moment, whilst also showing how in awe of the place she is in at the same time.

An over the shoulder shot whilst she is updating her Facebook status to say something along the lines of ‘having a great time but missing …’

Her looking at a picture and remembering a specific memory of them both

Updating her twitter whilst she is packing to return to say something along the lines of ‘had an amazing time, can’t wait to see … though’

Either a POV shot/eye-line match shot of her writing him a postcard.

Peer Feedback Sheet

Peer Feedback

Through doing a task within class which involved moving round to listen to everyone’s music, think of ideas and brainstorm them on to a sheet, I was able to attain a better insight in to the type of music video in which other’s thought would match my music piece well. I already had my own ideas on how I would use a narrative to match the song I have picked, this I thought would include a couple, various locations and lots of soft and calm, but at the same time bright colours. On my peer feedback sheet, various people said that they would suggest ‘soft colours; greens, blues, pinks, whites, pastel colours’ whilst many other people suggested locating my music video in the outdoors, countryside or field areas. People suggested that for my storyline I should use a couple, which confirmed the idea I had previously drawn. I had also thought of the idea of using a grassy/field/countryside location with my artist sitting playing her guitar and lip syncing to the music, many people who analysed my music and gave me feedback said that I should use the idea of the guitar sound/have the artist playing the guitar and lip syncing, this was also reassuring to see as I feel that my previous ideas will be able to relate to others just as it has done with my class group. I found this exercise extremely helpful and it has now given me more detailed ideas which will help me a lot to finalise and create my story board and then music video.

Booked Equipment

Hi Ellen, You may equipment on Friday 26th October. But you have not told me when in the day you are picking it up.
Please come and tell me.

Mrs Excell

Mood Board

I created a collage of images to represent the kind of colours/imagery I would like to at this stage represent in my music video. In my mood board I have used soft, calm colours that represent the idea of love which is portrayed throughout this song. In my music video I will include close ups of features such as the eyes, and a couple holding hands, this will also work well to show the love aspect. The use of light in my music video will also have a huge impact on how well it turns out, the dark, evening look will   work well along with the soft day light.

Lyrics with ideas

I was given permission by my artist Jessica Nicholls to use her song 'Im Yours' and she also agreed to feature in my own music video. After this i received the track and lyrics from her which meant i was able to continue my further planning and put any initial ideas together. Through breaking down the lyrics, I was able to put together some rough ideas of what I could use within my music video. 

Song Lyrics

Im Yours

Something about the way you smile

Something about you caught my eye

Something about you that night

When I look up in the sky

When I see your face in the stars

And you’re shining down on me

As I’m playing my guitar

I am yours

And you are mine

You can do what you want to do

Don’t you know I’m here for you

Well damn you look so fine

As your strolling through the park

And something in your eyes

Says were the lucky ones

I know we’ll make it through

To see the brighter days

And if its alright with you

Lets stay like this always

I am yours

And you are mine

You can do what you want to do

Don’t you know I’m here for you

I can look you in the eye

Say I’ll be by your side

Cos no matter what our lives come to

You’ll have me and I’ll have you

Cos I am yours

And you are mine

I am yours

And you are mine

You can do what you want to do

Don’t you know I’m here for you

Cos I am yours

You best believe I’m yours

If you want me I’m yours

I’m yours

Representation of gender in music videos - Micro Elements

In today's lesson we have been discussing as a group different ways in which gender can be represented through music videos. the five key micro elements we decided on were;
1. Use of the body
2. Facial Expression
3. Mise-en-scene
4. The gaze
5. How the camera frames the body

We watched various videos such as  'Ayo Technology' by 50 Cent ft. Justin Timberlake, 'Cater 2 u' by Destiny's Child and also other A2 student's work.


In the music video 'Ayo Technology' 50 Cent and Justin Timberlake are both portrayed as the business man. They are suited and booted and throughout the video are always in control of what the women are doing. In parts of the video, Timbaland uses a screen and gloves to pick which girls he wants to see and more specifically which part of the girls body he wants to focus on. Another example of this matrix-like scenario is when Justin Timberlake uses his hands on the opposite side of the closed door to the girl, to control her actions e.g. when he moves his arms, she does too, but in a sexual way conforming to the idea behind the video. Their facial expressions suggest they are in control and they know what they want.

In the Destiny's Child song 'Cater 2 U' all three ladies use there bodies to attract the men without contact for the first half of the video. Instead of physical contact, the men are sitting, admiring the women, whilst each woman uses a different kind of way to express the idea of 'the homemaker' but in a much more sexualised way e.g. kelly Rowland moves her body across the car whilst singing how she can look after her man. The camera uses the women's assets to its advantage for the audience, and are forced to focus primarily on different parts of their bodies.

I have analysed my own music video and included these 5 key elements to see if it either uses or challenges these ideas.